“You either have the magic or you don’t”

31dbbb at yeah write is about calling attention to your blog. So, hands up now:  how many of us have actually had a good look at those key pages lately?  Exactly as I suspected. Once we sorted that template design and managed add-ons and plug-ins, we diligently set up our key pages and threw ourselves into the routine of regularly updating our blog by, you know, blogging, then completely forgot how those key pages need to be as fresh and relevant as any recent blog post.  So, in true yeah write spirit, we turn to Freddie Mercury for guidance on updating our key pages.

“I won’t be a rock star. I will be a legend” 

Blogs are evolving beasts and, although we might start that blog when we’re at a certain point in our lives/careers/sense of self-purpose, a few months down the line, we could be in a different place entirely.  About that about me page:

  • Are you still a rock star or are you diversifying?
  • Does it include a reasonable and up to date photo?
  • Do you have clearer aims now than when you started? If so, add them in. Is that day one elevator pitch ready, yet? Publish it here.

“I’m just a musical prostitute, my dear”

If your blog is the smallel part of a bigger business venture, then your hire me page should be all about selling yourself.

  • Is the information still correct and relevant?  It’s essential that your contact details are up to date.
  • What else are you now doing?  Do you need to include or remove services?
  • Maybe that early draft is too focused on basic services and not enough on the benefits to the clients?  Refocus it to let them know what they get out of hiring you.
  • Supporting evidence of satisfactory clients?  If you’ve now got a whole batch of new client testimonials to say how fabulous you are, then these need to go in now!

“The lavish presentation appeals to me, and I’ve got to convince the others”

Ironically, many bloggers forget this one at the start, so if it’s a case of creating rather than updating, then get going now. Our day 11 create a sneeze page is a good place to start.

  • Whilst your ‘about’ page can be all about you, your “start here” or your sneeze page is a key platform for letting your visitors know what’s in it for them. What will they get out of spending time on your blog?
  • Best blog posts buried by now?  Dig out those links to guide new visitors to the best of what you’re all about.  Show them the best bits early on and they’re more likely to stick with you.
  • Freddie’s “convince” is all about engagement: is your start here page engaging enough?  Think graphics and images as much as written content, but keep ‘lavish presentation’ within moderation, otherwise your site will be slow to load, and you’ll lose readers’ interest before you’ve started!

“On stage I am a devil.  But I’m hardly a social reject” 

Been building up your social profile since you started?  Add in your social links to your contact me page, as well as other key pages and posts.

 “The reason we’re successful, darling?  My overall charisma, of course!”  

Review your key pages frequently to keep them as fresh and keep your readers coming back to your blog.

This is a guest post from Kat at Chilled Scribbler.