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We’re elbows deep into the yeah write version of ProBlogger’s 31 days to build a better blog—welcome to day 11! Let’s look at creating a sneeze page for our blogs, shall we?

Gesundheit!

Yeah, I know – it’s kind of lame, but I always think “Gesundheit” when I hear sneeze. That’s not what today is about though; it’s about having a page on your blog “that propels people deep into your blog by highlighting the best posts you’ve written”. Darren Rowse of ProBlogger came up with the term sneeze page and if you keep that in mind when reading his words about propelling something deeply, don’t you want to say Gesundheit as well?

What and why?

A sneeze page is an actual page on your blog, reserved for your very best posts, posts on a certain topic or even monthly features. As with everything else (at least as far as your blog is concerned), the possibilities are endless. The purpose, however, is the common thread: to show off the best of your blogging, hopefully attract new readers and turn them into loyal ones.

Sneeze pages make it easier to find your “best of” rather than having to scroll through extensive archives; they can provide a boost for your search engine ranking and make it easier for your blog to be found (internal links on a blog are something that Google considers!); think of it as the ultimate in customer service: your readers get 10 posts for the effort of one click!

And how?

Today, create a sneeze page for your blog. Keep in mind what your readers are looking for. Would they just be tickled pink to find a page of your best cheesecake recipes, rated on a scale from “meh” to “hell yeah”? If you’ve got a cheesecake blog, a sneeze page like that just may be the golden ticket. No cheesecake? There are a few other options.

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  • if your blog has a theme, your sneeze page can be a “best resources for …” page
  • you can do a sneeze page that features posts from a certain time frame, like all the posts of the time when you ran for president of your neighborhood knitting club
  • how about a series sneeze page? Put a lovely button in your sidebar and a click on that will bring readers to your sneeze page on how to build a model of the Titanic in 1912 easy steps. Or something like that.

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Aren’t you forgetting something?

My bad, I was just getting too excited about rebuilding the Titanic! There is something else: promote your sneeze page! A sneeze page has the potential to be the crown jewel of your blog, so you should treat it accordingly. Create a button for the sidebar (maybe even with a code for others to use?), feature it regularly on your blog and possibly use it as your URL when you comment on other blogs.

Are we there yet?

Almost! Here are some screenshots to give you an idea of what others are doing. Have fun creating and improving and don’t forget to leave a comment below to let us know how it’s going and if you need anything else from us!

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This is a guest post from Kerstin Auer.

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